Tag Archives: The Quest

“The Quest” Hot Drinks Contest Launches Dec. 1

Hiram Walker launched a new year-long program in September that invites cocktail enthusiasts to get involved and submit their own original drink recipes for a chance to win great prizes . “The Quest” is Hiram Walker’s journey to find the country’s best cocktails, and the second leg in the journey launches online on December 1. While you still have a few days to determine your perfect entry drink, below is the press announcement to learn more about submitting your original cocktail recipe:

HIRAM WALKER® TURNS UP THE HEAT ON “THE QUEST” WITH HOT DRINKS COCKTAIL CONTEST

New York, N.Y., (November 29, 2011) – Hiram Walker, the exceptional line of all-natural and premium schnapps, liqueurs, brandies and triple sec, today announces the second chapter in “The Quest”, the brand’s year-long search for the country’s best cocktail creations. In this second chapter of The Quest, Hiram Walker invites consumers to develop and submit online original Hot Drinks using a wide selection of the brand’s liqueurs and schnapps for a chance to win one of two top prizes – one $500 and one $250 gift card.

Launching on December 1, consumers will be invited to create innovative, winter-warming Hot Drinks recipes that feature at least one of the following all-natural ingredients: Hiram Walker® Caramel Apple Liqueur, Hiram Walker® Original Cinn Cinnamon Schnapps, Hiram Walker® Peppermint Schnapps, Hiram Walker® Butterscotch Schnapps, Hiram Walker® Coffee Brandy, Hiram Walker® Blackberry Brandy. A panel of independent judges will select two winners, a first- and second-place cocktail recipe, from all valid entries in accordance with the judging criteria.

“Many of our consumers enjoy our brands during the October through December period and, as such, Hot Drinks was a natural fit for this second stop along The Quest,” said Juli Falkoff, Brand Director for Hiram Walker, Pernod Ricard USA®. “Consumers enjoy pairing our flavorful spirits, such as Peppermint Schnapps, Blackberry Brandy and the new Caramel Apple Liqueur, this time of the year with hot beverages like tea, coffee, hot chocolate and mulled apple cider.”

The Hot Drinks contest follows right on the coattails of The Quest’s first challenge – Fall Drinks, of which one consumer will be awarded an Apple iPad® prior to the Hot Drinks contest debut on December 1. Falkoff added, “Our first contest along The Quest has been very well received by consumers and there has been a tremendous amount of interaction on our Facebook fan page as a result. We hope to inspire even more consumers to participate during this Hot Drinks contest as we will be offering not one, but two, top prizes in the form of gift cards in the busy holiday period.”

To enter the competition, consumers 21 and older, can visit Hiram Walker on the web at www.HiramWalker.com or www.facebook.com/HiramWalkerUSA and upload a Hot Drinks recipe by December 31, 2011. The official rules and regulations can be found on the Hiram Walker website.  Hiram Walker asks all consumers to “Please Exercise Extreme Caution When Preparing and Serving Hot Cocktails.”

*Contest is not open to residents of California
** This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook®.

 # # #

PLEASE ENJOY OUR PRODUCTS RESPONSIBLY

©2011 Pernod Ricard USA, Purchase, NY

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Friday’s Feature Cocktail – Highland Harvest

My my my…well, isn’t this convenient? Today is National Caramel Apple Day and I have JUST the product to fulfill the day’s request!

I know I’ve waxed poetic already about the newest product release by Hiram Walker but I don’t think I’ve really explained truly with how much ease this product delivers both on the nose and palate the beloved fall flavors of rich caramel and crisp red apples.

For an easy-to-build cocktail that delivers other hearty, earthy components of the cooler season ahead, try out the Highland Harvest cocktail, today’s Friday Feature Cocktail.

Highland Harvest: Created by Tobin Ellis, BarMagic

  • 2 parts The Glenlivet Scotch Whisky
  • 1/2 part Hiram Walker Caramel Apple Liqueur
  • 2 dashes Orange Bitters

    Have a fall cocktail as delicious as the Highland Harvest? Enter your recipe into The Quest fall cocktail contest by Hiram Walker.

Build in a rocks glass with a large ice cube.

Have you had a chance yet to try Caramel Apple Liqueur for yourself? Did you

create a recipe you enjoy? There is still time to enter your recipe into Hiram Walker’s fall cocktail contest The Quest for your chance to win an Apple iPad! Entries are being accepted on the web through October 31st.

Cheers and have a great weekend!
SJ

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How ‘Bout Them Apples?

October is National Apple Month and marks a fabulous time to test out that new bottle of Hiram Walker’s Caramel Apple Liqueur you’ve seen featured online and in your local retail stores.

Though this week has proven to be somewhat regarded as an Indian Summer here in Connecticut (please don’t let me have just jinxed it!!), I am finding a lot of uses for Hiram’s Caramel Apple Liqueur in what can be described as “fall-forward” cocktails. Photos and recipes will soon follow!

But don’t just take my word for it – the spirits reviewers as Tastings.com took a sip of Caramel Apple Liqueur and awarded it both a silver medal and a “Best Buy” distinction. Also, take a peek at what some other influential bloggers in the cocktail community are saying about this new liqueur:

  • Our friends at A History of Drinking simply state: “Definitely tastes like the name.”
  • Mutineer Magazine stirred up a signature Caramel Apple Liqueur cocktail that was “MUTINEER APPROVED!”
  • Over at Drinking in America, the team found Caramel Apple Liqueur to be a “perfect addition to autumn activities” – of note on their list of activities is bobbing for apples!!
  • Sporting a newly-redesigned website, Drinkhacker rates the “light and minimalist liqueur” from Hiram Walker
  • The rating system at Bob’s Brew and Liquor Reviews is pretty straightforward: Drink This “if you want a tasty, well-made, and not cloyingly sweet Caramel Apple Liqueur…”
  • Cocktails, 365 writes approvingly of the Caramel Apple Liqueur and offers several original cocktails, including the Turning Leaf Cider.

I’d love to hear what response you have had to trying the new Caramel Apple Liqueur. Leave me a comment or, if you feel your  cocktail recipe has the right stuff, enter your drink into Hiram Walker’s fall cocktail contest “The Quest” to be entered to win an Apple iPad.

Cheers!
SJ

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Your Perfect Pumpkin Spice Martini

Fall: 'Tis the season for mixing perfect Pumpkin Spice Martinis!

I was flipping through a copy of Hartford Magazine in the Restaurant Review section where one of the more recently adopted topics is featuring a signature drink on a local restaurant cocktail menu. Upon opening the October issue, I was thrilled to see featured a Pumpkin Spice Martini served up at Abigail’s in Simsbury, Connecticut.

And that got me thinking. Pumpkin Pie or Pumpkin Spice, call it what you may, there seem to be a lot of tweaks and variations to the classic pumpkin martini using pumpkin liqueur. And why wouldn’t they?! The ease of having a sweet, all-natural pumpkin liqueur on hand such as Hiram Walker that also envelops flavors such as vanilla and cinnamon is beyond useful if you don’t have the time yourself to make your own pumpkin syrup (though I have found online that Fred offers a very handy recipe if you want to take a stab at it yourself!).

So what is your ideal recipe for a perfect Pumpkin Spice Martini? Here are a few examples:

As Abigail’s manager Frank Ruffalo shared in the Hartford Magazine (the article isn’t online but you can read other content from the current issue here), his recipe for a Pumpkin Spice martini is as follows:

  • 1.5 oz Three Olives Vanilla Vodka
  • 1.5 oz Bailey’s Irish Cream
  • 1.5 oz Hiram Walker Pumpkin Spice Liqueur
  • .5 oz Captain Morgan Spiced Rum

Shake ingredients and strain into a martini glass rimmed with a mixture of crushed graham crackers, cinnamon, sugar and nutmeg.

Or there’s this one: Stephanie Kromat, a district manager for spirits and wine supplier Pernod Ricard, told Sauce Magazine early this year that equal parts of Kahlua, Hiram Walker Pumpkin Spice and Half & Half was her ideal recipe for the perfect Pumpkin Pie Martini, served chilled in a martini glass rimmed with crushed graham cracker.

And personally, I have grown partial to this particular Pumpkin Pie recipe for the handful of times I may stir up one of these bad boys each year. The addition of the Butterscotch gives it a real nice caramel-y flavor.

Pumpkin Pie Martini:

  • 1 part Hiram Walker Pumpkin Spice Liqueur
  •  1/2 part Kahlua Coffee Liqueur
  • 1/2 part Hiram Walker Butterscotch Schnapps
  • 1/2 part Half & Half

Combine ingredients in shaker with ice. Shake vigorously and strain into a martini glass. Garnish and serve.

If you have a great Pumpkin Pie recipe to share, I’d love to see it shared here on the Cocktail Culture blog. Or, better yet, you can enter your recipe into the Hiram Walker fall cocktail contest of The Quest for a chance to win an Apple iPad – the contest is open to entries submitted before October 31.

Cheers!
SJ

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“The Quest” Is On!

Hiram Walker's Fantastic Fall Four (say that five time's fast?!) Features Butterscotch Schnapps, Pumpkin Spice Liqueur, Original Cinn Cinnamon Schnapps, and the brand new Caramel Apple Liqueur

Want to win an Apple iPad? Here’s a pretty easy – and creative! – way to do so.

Hiram Walker, the portfolio of schnapps, liqueurs, brandies and triple sec, has developed “The Quest”, an online cocktail contest set in place to search for original cocktails created by – and who better than – the brand’s consumers. (You can read more about The Quest in the Press Release that went out last week)

This particular segment of The Quest seeks recipes that have an element of the approaching fall season. Consumers submitting recipes can use any of the following iconic fall flavors when making a new drink recipe: Hiram Walker Butterscotch, Original Cinn, Pumpkin Spice, or the brand new Caramel Apple Liqueur.

So grab a bottle of your favorite seasonally-inspired liqueur, your cocktail shaker and a bit of imagination. The Quest is now open to submissions on the Hiram Walker website (http://www.hiramwalker.com/recipes/the-quest-is-on) and the Hiram Walker Facebook page (https://www.facebook.com/HiramWalkerUSA) through October 31.

Cheers!
SJ

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Embark on “The Quest” Cocktail Competition

Hiram Walker is launching a new year-long program that invites cocktail enthusiasts to get involved and submit their own original drink recipes for a chance to win an Apple iPad®. “The Quest” is Hiram Walker’s journey to find the country’s best cocktails, and the first leg in the journey launches online on September 15. Below is the press announcement, which you can read in its entirety on PRWeb.com.

HIRAM WALKER® LAUNCHES DIGITAL ACTIVATION CAMPAIGN WITH “THE QUEST” COCKTAIL CONTEST

New York, N.Y., (September 06, 2011) – Hiram Walker, the exceptional line of all-natural and premium schnapps, liqueurs, brandies and triple sec, today announces the first chapter in The Quest, a search for the country’s* greatest cocktail creations. The Quest invites the bravest cocktail voyagers and at-home entertaining enthusiasts to compete for an Apple iPad®** by submitting innovative cocktail recipes utilizing either one of Hiram Walker’s select fall-flavored liqueurs and schnapps or Kahlúa® Rum and Coffee Liqueur.

On the first leg of The Quest, “Fall Drinks”, consumers will venture to win the significant prize by creating an autumn-inspired cocktail that features at least one of the following ingredients: Hiram Walker® Caramel Apple Liqueur, Hiram Walker® Original Cinn Cinnamon Schnapps, Hiram Walker® Pumpkin Spice Liqueur, Hiram Walker® Butterscotch Schnapps or Kahlúa®. A panel of experienced judges will narrow down the entrants to a semi-finalist round where Hiram Walker’s participating Facebook®** fans will have a voice in selecting the winning cocktail recipe.

The Fall Drinks cocktail journey opens to consumers on September 15, when the newest Hiram Walker flavor, Caramel Apple Liqueur, hits retail shelves. Like all 39 Hiram Walker flavors, Caramel Apple is made with the all-natural flavors of sweet caramel and crisp red apple, serving as a versatile cocktail ingredient to a variety of drink recipes.

“We launched The Quest program to focus on developing exciting new cocktail recipes by leveraging our greatest resource – our loyal patrons in the cocktail community,” says Adam Gold, Associate Brand Manager Hiram Walker, Pernod Ricard USA®. “We’re excited to see the creative cocktails our contestants come up with for the Fall Drinks contest.”

…Think you have what it takes? Share your drink on the Hiram Walker Facebook page and enter for a chance to win an Apple iPad®. To enter the competition, visit Hiram Walker on the web at  www.HiramWalker.com or www.facebook.com/HiramWalkerUSA and upload a Fall Drinks recipe by October 31, 2011. Must be at least 21 years of age to enter. No purchase necessary. The official rules and regulations can be found on the Hiram Walker website.

*Contest is not open to residents of California
** This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook® or Apple, Inc.®.

Although the cocktail contest does not open to submissions for another week, now is the perfect time to start mixing and crafting that exceptional winning cocktail! 

Cheers!
SJ

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