Tag Archives: Beefeater Summer Gin

Cocktail Musings with Beefeater Summer Edition

You finally got yourself that bottle of Beefeater Summer Edition Gin, right? Oh, come on, summer is nearly half over! It’s time to get on your A-game and pick one up before this limited edition bottle is no longer available.

But what will you make with this light and airy gin? I’m so glad you asked. Beefeater Summer Edition recently sponsored an evening in the Mixoloseum chat room with members of the CSOWG for Thursday Drink Night. With this summery gin as the muse, we had some fantastic recipes developed throughout the evening. Here’s a few cocktail ideas to put that bottle to good use; however, I would be sure to revert back to these guys’ own posts, as they explain their own madness behind their musings.

Pinky Nutscadero, By Camper English
2 oz Beefeater Summer Edition
1 oz Castries
4 dashes Peychaud’s Bitters.
Shaken, served up.

Thames River, By Frederic Yarm
1.5 oz Beefeater Summer Edition
.75 oz Pimms #1
.5 oz lemon juice
.25 Crème de cassis
.25 simple syrup (1:1 ratio syrup and water)
Shake/strain into cocktail glass. Garnish with a lemon twist.

I’m also excited to share that I will be attending the Beefeater Welcome Reception at Tales of the Cocktail on Wednesday. If it’s anything like the display they had as part of the Opening Gala at the Manhattan Cocktail Classic, I’m sure the combination of Beefeater, Beefeater 24, and Beefeater Summer drinks will be off the charts!

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Beefeater Summer to Shine in TDN Tonight

On the heels of the summer solstice occurring this week, Beefeater Summer Edition gin is sponsoring tonight’s session of Thursday Drink Night. TDN is the brainchild of The Mixoloseum, home to a group of the most admired cocktail and spirits bloggers in the industry. Bloggers, aficionados, and home enthusiasts alike will gather in the chat room to discuss the limited edition gin and sample it in a variety of original drink recipes.

Never been to the Mixoloseum chat room before? Well, Thursday Drink Night is the perfect opportunity to check it out! And, new members are always welcomed. Just proceed to the web site, create a user name and password and – voila! – you’re logged on. The event gets underway around 7:00 p.m. (Eastern time) and lasts into the wee hours of the morning. If you’re not around for the chat, you can also follow the action in the Mixoloseum via Twitter. I’m sure I’ll be tweeting up a storm as well.

Join us early in the evening, if possible, to catch Pernod Ricard’s Director of the Gin Portfolio, Clare Kanter, as she shares with us her insights and admiration for the Beefeater line of gins. It’s an evening not to be missed!

We hope to see you in the chat room!

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Summer Flower Cocktail

Have you grabbed your bottle of Limited Edition Beefeater Summer Gin, yet? Of course you have—you’re a smart little cocktailian. Wondering what to do with it now? Give classic gin cocktails a seasonal twist by subbing in Beefeater Summer, for starters. Then, try out some signature cocktails with the new product.

The Summer Flower was served up at a recent Beefeater Summer Gin bash in New York, where even the mad hatters got festive for summer and donned some pretty spiffy summer chapeaus. The cocktail calls for Hibiscus syrup, which kicks-up the floral notes that are already present in Beefeater Summer Gin. It’s light and delicious-here’s the recipe:

Summer Flower by Jamie Gordon

2 parts Beefeater Summer Edition

1/2 part Hibiscus Syrup

3/4 part fresh lemon juice

1 dash orange bitters

Shake all ingredients with ice and strain into a chilled cocktail glass. Garnish with lemon zest.

Cheers!

-SH

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Summer Sips with Beefeater Summer Edition Gin

Summer struck New York City the first week of June with the official launch of Beefeater’s Summer Edition Gin.  Cocktail enthusiasts, bartenders, and bloggers gathered at the Ace Hotel for Fish, Chips, n’ Sips, a welcomed celebration of the latest creation from Master Distiller Desmond Payne.

Toasts

London’s own Jamie Gordon created a cocktail menu for the evening’s enjoyment that can be summed up as light and refreshing. Both Gordon and Spirits Ambassador Simon Ford were on hand to introduce the product and talk about the airy and sip-able gin and the accompanying recipes. The English Summer Collins appeared to be the clear-cut winner among the masses; here’s the recipe to try this gem of a cocktail at home.

English Summer Collins:

An English Summer Collins is perfect for a summer afternoon.

1½ parts Beefeater® Summer Edition
½ part St. Germain Elderflower Liqueur
¼ part Matilde Cassis
1 part Fresh Lemon Juice
¾ part Simple Syrup
Top with Club Soda

Shake all ingredients with ice, and strain over fresh ice into a highball glass. Top with a splash of Club Soda. Garnish with a lemon wedge and a mint sprig.

There were, of course, more delicious treats served up from bartenders at two stations of the Ace Hotel, but I’m going to tease you all and share them in another post! ; )

Tweets

Simple, short, and brings the people out in masses, (just like a London Summer – 4 days, max, says Ford!) the Beefeater Summer launch event encouraged people to use Twitter to share their experiences with the gin cocktails. The tweets were displayed in real time on a projection screen, ensuring oohs, aahs, and giggles when your own familiar avatar appeared – retweeted – right before your eyes.

Look, ma, I'm on TV! Well, sort of.

Fish, Chips, n’ Sips was a welcomed introduction for many to the Beefeater family, who had much success last year with the Beefeater 24 launch. The limited edition product, only available in a 750 ml bottle, boasts many of the same botanicals as Beefeater’s traditional London Dry gin, along with the additions of elderflower, black currant, and hibiscus. Its light flavor profile pairs deliciously with quality tonic water, fresh fruit juices, and floral essences. Be sure to get your hands on some before this gin fades as quickly as that London summer.

Cheers!
– SJ

Jamie Gordon (left) and Simon Ford discuss key tools to survive a London summer: A Gin and Tonic, and an Umbrella.

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Highlights from the Manhattan Cocktail Classic Gala

Dan Warner hides in the dimly-lit, yet festive, Beefeater Summer Gin bar at the Manhattan Cocktail Classic Gala.

The multi-day festival that was the 1st annual Manhattan Cocktail Classic has come and passed and I was lucky enough to participate in a sampling of the events and educational seminars that the Big Apple’s biggest cocktail party had to offer. Pernod Ricard USA invited me along for the opening gala on May 14th, for the introduction of Beefeater Summer Edition, a lighter style gin specially designed to reflect the more relaxed style of summer drinking. The bar also featured Beefeater 24 which was introduced to the market last year and has successfully launched throughout the country.

At the Beefeater bar resembling a summer garden, I had the opportunity to finally meet Dan Warner, Global Ambassador for Beefeater. We had a chance to chat across the bar about the unique flavor profile in the Summer Edition gin, which features the addition of elderflower, black currant and hibiscus botanicals. Along with Warner, Kenta Goto of Pegu Club NYC and TJ Lynch of The Breslin served punch and stirred martinis to order for the 2,500 guests in attendance. Want the recipes? You got ‘em:

Demsond Payne, Master Distiller of Beefeater Gin with a Summer Gin Punch at the MCC Gala. Photo Courtesy Pernod Ricard USA.

Summer Gin Punch

5 parts Beefeater Summer Gin
1 part St Germain
1 part Maraschino
5 parts Chilled Green Tea
1 part Lime Juice
5 parts Prosecco
Method: Add ingredients to Punch Bowl with Ice Block
Glass: Punch Bowl
Garnish: Pineapple sticks, strawberries, lemon wheel, pink grapefruit wheels, mint sprigs

How perfect does this sound for your Memorial Day festivities coming up?!

24 Martini
5 parts Beefeater 24
1 part Lillet Blanc
2 dash orange bitters
Method: Stir all ingredients until ice cold and strain into glass.
Glass: Coupe
Garnish: Grapefruit twist

Steve Raye, and I at the Gala.

Beefeater’s summer gin was certainly a hot topic throughout the gala event. But what other ground did I span over the four stories of the New York Public Library? I got to connect face-to-face with some of my awesome online cocktail friends, play “Where’s Waldo?” with others, and sample a slew of beverages (oh, and I did I mention that there were Oompa-Loompas roaming near the front entrance?!). Not a bad gig, right? Many thanks again to Pernod Ricard for letting me join in the festivities.

Cheers!
-SJ

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New Product: Beefeater Summer Gin

With Memorial Day coming up this weekend, the unofficial start of summer is upon us. What better way to celebrate than with a new gin!?

Beefeater Summer Gin is the latest creation from master distiller Desmond Payne, and this lighter style gin is perfect for the warm weather season. In addition to the 9 natural botanicals used in the original Beefeater London Dry Gin, Beefeater Summer Gin features elderflower, black currant, and hibiscus. It’s simply delicious! Stephanie and I were lucky enough to sneak an early taste of the product back in March and it knocked our socks off!

Beefeater Summer Gin will be sponsoring Thursday Drink Night over at the Mixoloseum on Thursday, June 24th, so there are sure to be a bevy of new cocktail ideas to come, but there’s also something to be said for keeping it simple and letting this gin shine. For easy summer-sipping, it’s delightful when mixed with just Cranberry Juice and lime!

Beefeater Summer & Cranberry

1 part Beefeater Summer Edition Gin
3 parts cranberry Juice
Squeeze of fresh lime juice

Combine ingredients in a tall glass with ice. Garnish with lime wheel.

Serve a pitcher of that alongside some Blueberry Lemonade and you’ve got a festive red & blue look for Memorial Day!

Keep in mind, Beefeater Summer Gin is a limited edition product. It’s only available in 750ml and comes with a price tag of about $19. It will only be available in retail stores through the end of summer, so make sure to get your hands on some early and often! You won’t regret it!

Cheers!

-SH

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