Tag Archives: Beefeater 24 cocktails

24 Drinks: 24 Sour

Cocktail Culture’s going to keep the gin drinks coming with “24 drinks with Beefeater 24,” a warm-weather series that’ll stretch through summer and provide you with some delectably light cocktails.

Man, I’m a sucker for an egg white cocktail. Last week I shared the Sea Fizz cocktail, and now I’ve got another foam-topped summer treat to share. Bonus—the ingredients should all be relatively easy to get your hands on. Just make sure to shake the daylights out of this one with plenty of ice (so the egg white doesn’t deflate in your drink). It’s a keeper, for sure!

24 Sour

2 oz. Beefeater 24 Gin

1 oz. fresh-squeezed lemon juice

1/2 oz. Benedictine

1/2 oz Simple Syrup

2 dashes Angostura Bitters

1 egg white

Shake all ingredients vigorously with ice and strain into a chilled glass. Garnish with an orange wedge and cherry.
Enjoy!

-SH

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Highlights from the Manhattan Cocktail Classic Gala

Dan Warner hides in the dimly-lit, yet festive, Beefeater Summer Gin bar at the Manhattan Cocktail Classic Gala.

The multi-day festival that was the 1st annual Manhattan Cocktail Classic has come and passed and I was lucky enough to participate in a sampling of the events and educational seminars that the Big Apple’s biggest cocktail party had to offer. Pernod Ricard USA invited me along for the opening gala on May 14th, for the introduction of Beefeater Summer Edition, a lighter style gin specially designed to reflect the more relaxed style of summer drinking. The bar also featured Beefeater 24 which was introduced to the market last year and has successfully launched throughout the country.

At the Beefeater bar resembling a summer garden, I had the opportunity to finally meet Dan Warner, Global Ambassador for Beefeater. We had a chance to chat across the bar about the unique flavor profile in the Summer Edition gin, which features the addition of elderflower, black currant and hibiscus botanicals. Along with Warner, Kenta Goto of Pegu Club NYC and TJ Lynch of The Breslin served punch and stirred martinis to order for the 2,500 guests in attendance. Want the recipes? You got ‘em:

Demsond Payne, Master Distiller of Beefeater Gin with a Summer Gin Punch at the MCC Gala. Photo Courtesy Pernod Ricard USA.

Summer Gin Punch

5 parts Beefeater Summer Gin
1 part St Germain
1 part Maraschino
5 parts Chilled Green Tea
1 part Lime Juice
5 parts Prosecco
Method: Add ingredients to Punch Bowl with Ice Block
Glass: Punch Bowl
Garnish: Pineapple sticks, strawberries, lemon wheel, pink grapefruit wheels, mint sprigs

How perfect does this sound for your Memorial Day festivities coming up?!

24 Martini
5 parts Beefeater 24
1 part Lillet Blanc
2 dash orange bitters
Method: Stir all ingredients until ice cold and strain into glass.
Glass: Coupe
Garnish: Grapefruit twist

Steve Raye, and I at the Gala.

Beefeater’s summer gin was certainly a hot topic throughout the gala event. But what other ground did I span over the four stories of the New York Public Library? I got to connect face-to-face with some of my awesome online cocktail friends, play “Where’s Waldo?” with others, and sample a slew of beverages (oh, and I did I mention that there were Oompa-Loompas roaming near the front entrance?!). Not a bad gig, right? Many thanks again to Pernod Ricard for letting me join in the festivities.

Cheers!
-SJ

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Something in the air speaks Gin to us

Did you attend either of these launch events? We’d love for you to share your experiences with us!

AWARD-WINNING BEEFEATER 24™ CONTINUES TO EXPAND U.S. PRESENCE WITH SPRING DEBUT IN CHICAGO AND LAS VEGAS


New York, NY (April 5, 2010) – Just as the weather and the gin-drinking season heat up, Beefeater 24, the inspired super-premium gin crafted by renowned Beefeater Master Distiller Desmond Payne, is expanding to Chicago and Las Vegas.  Beefeater 24 was previously launched to rave reviews and is making waves with bartenders and consumers in New York, San Francisco, Los Angeles, Boston and Philadelphia.

Handcrafted with 12 botanicals including a rare blend of teas, Beefeater 24 is distilled in the heart of London. Its name is inspired by the city’s 24-hour stylish, sophisticated lifestyle, as well as the unique 24-hour steeping process designed to make the gin exceptional.  Beefeater 24 is the ultimate creation of Payne – arguably the world’s most experienced Gin Master Distiller – and draws upon his more than 40 years of distilling expertise. Recent awards* are a testament to the superior quality and craftsmanship at the heart of Payne’s latest creation.

“Beefeater 24 is a gin of unrivaled smoothness and complexity,” said Maria Puente, Senior Brand Manager for Beefeater at Pernod Ricard USA. “To create 24, Payne spent 18 months adjusting and perfecting the recipe with today’s discerning spirit connoisseur in mind. The result is a subtle and sensuous gin that blends beautifully with other ingredients to create exceptional cocktails.”

Beefeater 24 is a blend of natural botanicals sourced from around the world, including hand-prepared grapefruit, bitter almond, orris root, Seville orange peel and accents of rare Japanese Sencha Tea and Chinese Green tea. In addition to different botanicals, Beefeater 24 is “cut” earlier during distillation to retain its freshness and vitality.

Puente added, “Many industry pundits predict that the gin category is poised for explosive growth as mixologists and consumers alike are discovering or rediscovering the qualities that make gin so unique. As such, this is the perfect time to extend the presence of our award-winning Beefeater 24.  By capitalizing on the momentum we have built, as well as the rising interest in gin, we certainly can make a grand entrance into the Chicago and Las Vegas bar scenes.”

To support the U.S. expansion of Beefeater 24 and help introduce the super-premium gin to bartenders and consumers in new, interesting ways, the brand has enlisted reputable mixologists to develop a range of great-tasting Beefeater 24 cocktails.  A sampling of these cocktail recipes include:

Triple Citrus 24 & Tonic

Created for Beefeater by Dan Warner

1 Part Beefeater 24™
2 Parts Premium Tonic

Decorate with thin slices of Lemon, Lime and Orange

24 Martini

Created for Beefeater by Dan Warner

5 Parts Beefeater 24™1 Part Lillet** Blanc
2 Dashes of Regan’s Orange Bitters

Stir and serve up with a Grapefruit Twist

Shifting Sands

Created for Beefeater by Sasha Petraske

1 & ½ Parts Beefeater 24™
1 & ½ Parts Fresh Grapefruit Juice
¼ Part Fresh Lemon Juice
2 Bar Spoons of Maraschino Liqueur
Club Soda

Build ingredients into a high-ball filled with fresh ice. Top with Soda and garnish with a grapefruit twist.

* Beefeater 24 was awarded the prestigious Trophy for the Best Gin by the International Wine & Spirits Competition (IWSC) 2009.

* Beefeater 24 was awarded Best Gin, Double Gold Medal at the 2010 San Francisco World Spirits Competition

* Beefeater 24 received a 96 point, Extraordinary, Ultimate Recommendation at the inaugural Ultimate Spirits Challenge held in New York in March 2010

** BEEFEATER is a registered trademark of Allied Domecq Spirits & Wine Limited Company. LILLET is a registered trademark of Society Lillet Freres, which does not make or license BEEFEATER.


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ABOUT PERNOD RICARD
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.
In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram’s Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
The company is based in Purchase, New York, and has roughly 1,000 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

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