Tag Archives: Audrey Saunders

If you think it’s hot here…

CIMG3590(The title of this post was taken from a sign in front of a missionary I passed on the Streetcar this afternoon—hilarious!)

For those of you who haven’t been following my footsteps on Twitter, I arrived in New Orleans yesterday for the Tales of the Cocktail festival. My trip didn’t start so well, after listening to the lady sitting next to me on the plane verbally assault our fellow travelers about their “flight etiquette” for a half an hour straight.

But things changed dramatically for the better once I was safely within the French Quarter limits. I’m staying at the Hotel Monteleone, a New Orleans landmark with a rich history. I’m so glad to be in the middle of all the action this year (last year we stayed in a hotel just outside the French Quarter).

In the evening, Beefeater Gin put on an amazing welcome reception which featured fantastic Beefeater & Beefeater 24 cocktails (like Lambeth Lemonade & Montford Spritz). They had outrageous actors in British garb, tasty food (though I did pass on the pig—I don’t like looking my food in the eye), and some fabulous attendees. Audrey Saunders, Dan Warner, and Blair Reynolds were just a few of the many bartenders slinging delicious gin cocktails for a packed house. Mr. & Mrs. Cocktail got up to say a few words and welcome everyone to Tales, and Mr. Desmond Payne (master distiller of Beefeater and Beefeater 24) even graced us with a few fine words about the work he’s been doing on creating and promoting the new Beefeater 24. Great fun was had by all—but I’m having a hell of a time trying to upload pictures at the moment so you’ll have to wait to see the proof!

Update: I think I’ve got this photo thing figured out now-here are a few:

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British Invasion! Beefeater 24 Arrives in the States!

beefeater_24_bottle-shotEarlier this week, I had the pleasure of attending the official launch party for Beefeater 24 gin. For many cocktail writers, mixologist, bartenders, and enthusiasts, the “tea party” at Ella in New York was their first opportunity to try the product. Little secret here (ok, maybe not since I’m blogging it): it was my first chance to try it as well. Biased though I may be, I’ve got to tell you it’s fantastic! But you don’t have to believe me…take a look around online and you’ll see many others are raving about it as well.

So what is Beefeater 24 and what makes it different from the regular Beefeater Dry Gin? Created by Beefeater’s master distiller Desmond Payne, Beefeater 24 was inspired by the fact that Beefeater’s founder, James Burrough, was a prominent tea merchant. Though Beefeater 24 is made from many of the same botanicals (steeped for 24 hours—get it? 24) featured in the original, the addition of Chinese Green Tea and Japanese Sencha Tea makes for a totally different gin.

So, how about a few recipes? Here’s what they were serving up at the party:

Triple Citrus 24 by Dan Warner:cimg3119

1 ½ oz. Beefeater 24
3 oz. Q Tonic Water

Build in an ice-filled Collins or highball glass. Garnish with a lemon wheel, lime wheel, and orange wheel.

cimg312124 Martini by Dan Warner:

2 oz. Beefeater 24
1/3 oz. Lillet
3 dashes Regan’s orange bitters

Stir all ingredients until ice cold. Strain into a chilled martini glass. Garnish with a grapefruit twist.

The shifting Sands by Sasha Petraske:

cimg31001 ½ oz. Beefeater 24
½ oz. Maraschino Liqueur
¾ oz. grapefruit juice
½ oz. fresh squeezed lemon juice
Dash of simple syrup
Top with soda water

Shake first five ingredients. Strain into an ice-filled Collins glass. Top with soda water. Garnish with a grapefruit wedge.

cimg3104The launch party brought out the likes of Gary Reagan, Audrey Saunders, Simon Ford, and Charlotte Voisey, among many others. Dan Warner, brand ambassador for Beefeater, chatted up the crowd while Desmond Payne served as the honorary Mad Hatter. Check out the bartenders in their fab top-hats. It was so much fun and the drinks are so tasty—perfect for warmer weather!

Next week we’ll be examining the product even closer and creating more great cocktails so stay tuned! Chip chip cheerio!

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