Hiram Walker launched a new year-long program in September that invites cocktail enthusiasts to get involved and submit their own original drink recipes for a chance to win great prizes . “The Quest” is Hiram Walker’s journey to find the country’s best cocktails, and the second leg in the journey launches online on December 1. While you still have a few days to determine your perfect entry drink, below is the press announcement to learn more about submitting your original cocktail recipe:
HIRAM WALKER® TURNS UP THE HEAT ON “THE QUEST” WITH HOT DRINKS COCKTAIL CONTEST
New York, N.Y., (November 29, 2011) – Hiram Walker, the exceptional line of all-natural and premium schnapps, liqueurs, brandies and triple sec, today announces the second chapter in “The Quest”, the brand’s year-long search for the country’s best cocktail creations. In this second chapter of The Quest, Hiram Walker invites consumers to develop and submit online original Hot Drinks using a wide selection of the brand’s liqueurs and schnapps for a chance to win one of two top prizes – one $500 and one $250 gift card.
Launching on December 1, consumers will be invited to create innovative, winter-warming Hot Drinks recipes that feature at least one of the following all-natural ingredients: Hiram Walker® Caramel Apple Liqueur, Hiram Walker® Original Cinn Cinnamon Schnapps, Hiram Walker® Peppermint Schnapps, Hiram Walker® Butterscotch Schnapps, Hiram Walker® Coffee Brandy, Hiram Walker® Blackberry Brandy. A panel of independent judges will select two winners, a first- and second-place cocktail recipe, from all valid entries in accordance with the judging criteria.
“Many of our consumers enjoy our brands during the October through December period and, as such, Hot Drinks was a natural fit for this second stop along The Quest,” said Juli Falkoff, Brand Director for Hiram Walker, Pernod Ricard USA®. “Consumers enjoy pairing our flavorful spirits, such as Peppermint Schnapps, Blackberry Brandy and the new Caramel Apple Liqueur, this time of the year with hot beverages like tea, coffee, hot chocolate and mulled apple cider.”
The Hot Drinks contest follows right on the coattails of The Quest’s first challenge – Fall Drinks, of which one consumer will be awarded an Apple iPad® prior to the Hot Drinks contest debut on December 1. Falkoff added, “Our first contest along The Quest has been very well received by consumers and there has been a tremendous amount of interaction on our Facebook fan page as a result. We hope to inspire even more consumers to participate during this Hot Drinks contest as we will be offering not one, but two, top prizes in the form of gift cards in the busy holiday period.”
To enter the competition, consumers 21 and older, can visit Hiram Walker on the web at www.HiramWalker.com or www.facebook.com/HiramWalkerUSA and upload a Hot Drinks recipe by December 31, 2011. The official rules and regulations can be found on the Hiram Walker website. Hiram Walker asks all consumers to “Please Exercise Extreme Caution When Preparing and Serving Hot Cocktails.”
*Contest is not open to residents of California
** This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook®.
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©2011 Pernod Ricard USA, Purchase, NY