Hiram Walker is launching a new year-long program that invites cocktail enthusiasts to get involved and submit their own original drink recipes for a chance to win an Apple iPad®. “The Quest” is Hiram Walker’s journey to find the country’s best cocktails, and the first leg in the journey launches online on September 15. Below is the press announcement, which you can read in its entirety on PRWeb.com.
HIRAM WALKER® LAUNCHES DIGITAL ACTIVATION CAMPAIGN WITH “THE QUEST” COCKTAIL CONTEST
New York, N.Y., (September 06, 2011) – Hiram Walker, the exceptional line of all-natural and premium schnapps, liqueurs, brandies and triple sec, today announces the first chapter in The Quest, a search for the country’s* greatest cocktail creations. The Quest invites the bravest cocktail voyagers and at-home entertaining enthusiasts to compete for an Apple iPad®** by submitting innovative cocktail recipes utilizing either one of Hiram Walker’s select fall-flavored liqueurs and schnapps or Kahlúa® Rum and Coffee Liqueur.
On the first leg of The Quest, “Fall Drinks”, consumers will venture to win the significant prize by creating an autumn-inspired cocktail that features at least one of the following ingredients: Hiram Walker® Caramel Apple Liqueur, Hiram Walker® Original Cinn Cinnamon Schnapps, Hiram Walker® Pumpkin Spice Liqueur, Hiram Walker® Butterscotch Schnapps or Kahlúa®. A panel of experienced judges will narrow down the entrants to a semi-finalist round where Hiram Walker’s participating Facebook®** fans will have a voice in selecting the winning cocktail recipe.
The Fall Drinks cocktail journey opens to consumers on September 15, when the newest Hiram Walker flavor, Caramel Apple Liqueur, hits retail shelves. Like all 39 Hiram Walker flavors, Caramel Apple is made with the all-natural flavors of sweet caramel and crisp red apple, serving as a versatile cocktail ingredient to a variety of drink recipes.
“We launched The Quest program to focus on developing exciting new cocktail recipes by leveraging our greatest resource – our loyal patrons in the cocktail community,” says Adam Gold, Associate Brand Manager Hiram Walker, Pernod Ricard USA®. “We’re excited to see the creative cocktails our contestants come up with for the Fall Drinks contest.”
…Think you have what it takes? Share your drink on the Hiram Walker Facebook page and enter for a chance to win an Apple iPad®. To enter the competition, visit Hiram Walker on the web at www.HiramWalker.com or www.facebook.com/HiramWalkerUSA and upload a Fall Drinks recipe by October 31, 2011. Must be at least 21 years of age to enter. No purchase necessary. The official rules and regulations can be found on the Hiram Walker website.
*Contest is not open to residents of California
** This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook® or Apple, Inc.®.
Although the cocktail contest does not open to submissions for another week, now is the perfect time to start mixing and crafting that exceptional winning cocktail!