British Invasion! Beefeater 24 Arrives in the States!

beefeater_24_bottle-shotEarlier this week, I had the pleasure of attending the official launch party for Beefeater 24 gin. For many cocktail writers, mixologist, bartenders, and enthusiasts, the “tea party” at Ella in New York was their first opportunity to try the product. Little secret here (ok, maybe not since I’m blogging it): it was my first chance to try it as well. Biased though I may be, I’ve got to tell you it’s fantastic! But you don’t have to believe me…take a look around online and you’ll see many others are raving about it as well.

So what is Beefeater 24 and what makes it different from the regular Beefeater Dry Gin? Created by Beefeater’s master distiller Desmond Payne, Beefeater 24 was inspired by the fact that Beefeater’s founder, James Burrough, was a prominent tea merchant. Though Beefeater 24 is made from many of the same botanicals (steeped for 24 hours—get it? 24) featured in the original, the addition of Chinese Green Tea and Japanese Sencha Tea makes for a totally different gin.

So, how about a few recipes? Here’s what they were serving up at the party:

Triple Citrus 24 by Dan Warner:cimg3119

1 ½ oz. Beefeater 24
3 oz. Q Tonic Water

Build in an ice-filled Collins or highball glass. Garnish with a lemon wheel, lime wheel, and orange wheel.

cimg312124 Martini by Dan Warner:

2 oz. Beefeater 24
1/3 oz. Lillet
3 dashes Regan’s orange bitters

Stir all ingredients until ice cold. Strain into a chilled martini glass. Garnish with a grapefruit twist.

The shifting Sands by Sasha Petraske:

cimg31001 ½ oz. Beefeater 24
½ oz. Maraschino Liqueur
¾ oz. grapefruit juice
½ oz. fresh squeezed lemon juice
Dash of simple syrup
Top with soda water

Shake first five ingredients. Strain into an ice-filled Collins glass. Top with soda water. Garnish with a grapefruit wedge.

cimg3104The launch party brought out the likes of Gary Reagan, Audrey Saunders, Simon Ford, and Charlotte Voisey, among many others. Dan Warner, brand ambassador for Beefeater, chatted up the crowd while Desmond Payne served as the honorary Mad Hatter. Check out the bartenders in their fab top-hats. It was so much fun and the drinks are so tasty—perfect for warmer weather!

Next week we’ll be examining the product even closer and creating more great cocktails so stay tuned! Chip chip cheerio!

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