Introducting a New Flavor – Hiram Walker Whipped

On Tuesday afternoon, Pernod Ricard USA released news of its newest flavor to be released from Hiram Walker. Below is the press announcement introducing Hiram Walker Whipped:

HIRAM WALKER® ENTERS RAPIDLY-GROWING DESSERT FLAVOR CATEGORY WITH WHIPPED CREAM FLAVORED IMITATION LIQUEUR

New York, N.Y., (April 10, 2012) – Hiram Walker, a brand known for both its traditional and innovative line of premium liqueurs, schnapps, brandies and triple sec, will be releasing a new flavored imitation liqueur, Hiram Walker® Whipped Cream Imitation Liqueur this June. The smooth whipped cream flavor is perfect for delicious dessert-like mixed cocktails and is a tasty treat served chilled and straight up as well.

“Whipped is the fastest growing flavor in the spirits category, increasing in size five fold between 2010 and 2011[1], and has become a key growth driver in the vodka segment,” noted Sarah Sercia, Brand Manager for Hiram Walker, Pernod Ricard USA. “While whipped is an established flavor in the vodka segment, Hiram Walker Whipped Cream will be the only nationally available whipped flavor in the cordials segment. Cordials are the second most shopped retail segment behind vodka[2] and have the highest incidence of cross-category shopping with vodka[3], making Whipped Cream a natural extension of our diverse flavor portfolio that will allow consumers and bartenders alike to create delicious and distinctive new cocktail recipes or develop new flavor variations on old favorites.

The launch of the new Hiram Walker Whipped Cream will be supported at retail with custom POS and merchandising materials including one case bins, case cards and special recipe neckers designed to inspire Cordial shoppers looking for innovative ways to enjoy Hiram Walker Whipped Cream. The neckers include four drink recipes that highlight Hiram Walker Whipped’s natural pairing with Pernod Ricard premium brands such as ABSOLUT® and Kahlua®. On-Premise, Hiram Walker Whipped Cream offers bartenders a delicious and reasonably priced offering to capture the increasingly popular whipped shot occasion.

Hiram Walker Whipped Cream will be available in 1L, 750ml and 50ml sizes. The suggested retail price for a 750ml is $9.99.


[1] Neilsen January 2012
[2]
The Liquor Shopper Experience – “The Last Three Feet” – Qualitative Phase Final Report Envirosell non holiday, 2007
[3]
The Liquor Shopper Experience – “The Last Three Feet” – Qualitative Phase Final Report Envirosell non holiday, 2007

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