And the New Hiram Walker Product Set to Launch Is…

You may have seen the news already from some trade industry resources, but I’m happy to share some news today that Hiram Walker is launching a new addition to its portfolio on September 1 – here are some pieces from the press announcement that went out yesterday with the exciting news!

HIRAM WALKER® SWEETENS THE DEAL WITH ADDITION OF CARAMEL APPLE TO THE LINE

New York, N.Y., (August 11, 2011) – As the summer begins to give way to fall, consumers’ tastes gives way from lighter, more refreshing food and drink to the richer, more robust flavors of the new season. This fall, Hiram Walker, the classic, diverse line of all-natural premium liqueurs, schnapps, brandies, and triple sec, is introducing the newest flavor to the line, a combination of two delicious and indulgent autumn flavors – sweet caramel and crisp red apple. Like all of the great flavors in Hiram Walker’s top-selling family of liqueurs, Hiram Walker® Caramel Apple can be mixed with a wide range of spirits and mixers to create decadent yet easy to mix cocktails perfect for the season.

…Like all 46 Hiram Walker flavors, Caramel Apple is made with all-natural flavors adding a fresh and authentic taste to a wide range of cocktail selections. [Associate Brand Manager Hiram Walker, Pernod Ricard USA® Adam] Gold added, “Hiram Walker Caramel Apple is an ideal partner with ABSOLUT® and other premium spirit brands allowing consumers to craft delicious Caramel Apple Martinis, Cosmos or other indulgent drink experiences.”

… Hiram Walker Caramel Apple will be available in 750ml and 50ml sizes. The suggested retail price for a 750ml is $9.99…

Please do continue to check back here as I will be posting updates on the blog throughout the fall launch period with cocktail recipes I try with the new product or you can visit Hiram Walker’s on Facebook for information about the launch of this new brand as well.

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